پروژه انگلیسی (43555)*

شرح پروژه

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سلام 

خسته نباشید

رشته مدیریت بازرگانی مقطع فوق‌لیسانس به زبان انگلیسی

1st Assignment 

By Thursday 10/11/2022 you must answer the following topics:

a.      Perceptual mapping has various applications, such as:

 • Identification of important attributes

 • Identification of close substitutes-main competitors

 • Identification of differentiated brands

 • Market segmentation

 • Identification of gaps in the market new productopportunities

Can you give at least one example?

b.      The positioning strategies that can be implemented by a company in order to create a distinct product position in the mind of the customer are as follows:

 • Positioning by attribute

 • Positioning by benefits

 • Positioning by price/quality

 • Positioning by competitor

 • Positioning by application

 • Positioning by product user

 • Positioning by product class

 • Hybrid positioning

Can you give at least one example for each strategy?

c.      Kotler (2003) says that a firm should avoid four major positioning errors, namely:

 1 Under Positioning

 2 Over Positioning

 3 Confused Positioning

 4 Doubtful Positioning

Can you give at least one example for each error?

d.      Sometimes, a company may decide to reposition a product in the market. Repositioning may result from changes in:

 • competitors’ activities

 • customers’ needs and wants

 • the environment (for example, legislation).

Can you give at least one example for each strategy?

e.      Can you give at least one example of product cannibalization?

Build your argument in a few sentences

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